Cognitive dissonance

If you want to experience mental whiplash, pick up the most recent copy of Woodall’s Campground Magazine and open to page 3. The top and middle of the page feature Noah’s Ark pictures and stories of recent flooding of campgrounds in Louisiana and Pennsylvania. Subsequent pages have stories about KOA reopening its Florida Keys campground, four years after it was demolished by Hurricane Ida, and about California’s campgrounds working “to stay on top of [the] wildfire situation.” America’s campgrounds, in other words, have been getting pounded by extreme weather.

But then, as if to declare that not all is gloom and doom, at the bottom of that same page 3 is a story headlined, “Glamping Show USA Anticipates Large In-Person Event.” Oh, those plucky glampers.

The glamping extravaganza is scheduled to start this Monday in Aurora, Col., and organizers say registration is “way ahead of the pace” from the pre-Covid display in 2019. More than 50 glamping “structures” are being featured, from tipis to yurts to large tents, cabins and conestoga “wagons”–all of which, it should be noted, are sitting ducks for destruction by flood or fire. RVs, if nimble, can be moved out of disaster’s path relatively easily. Structures, even lightweight canvas ones, not so much.

On the other hand, there may be heightened demand for more glamping opportunities these days: it turns out that the Veranda Suite at the Beverly Wilshire has been closed until next year for renovations, which is sure to create a demand for alternatives. The roof-top Veranda Suite, for those who haven’t kept up with this sort of thing, includes a 2,140-square-foot terrace on which is perched a 10-foot tall, 16-foot diameter tent, outfitted with a queen-size bed, crystal chandelier, marble lamps and fur rugs. It also has an unparalleled view of the Los Angeles skyline, backlit by the occasional forest fire in the surrounding foothills.

That’s $3,500 a night that would go a whole lot further in Aurora, where first-class hotel rooms can be had for less than $200.

Lazy, hazy, crazy days indeed

Remember when Nat King Cole would croon about the “lazy, hazy, crazy days of summer”–almost 60 years ago? That refrain was a hymn to a particular experience that no longer exists, and perhaps never will again. These days the “crazy” would refer to an endless procession of hurricanes and tropical storms, while the “hazy” can only mean a sky filled with smoke from millions of acres of burning forest .

You might think such an apocalyptic scenario would be provoking a spirited discussion within an industry whose success is most closely tied to the environment. You’d be wrong. Even as campgrounds and RV parks are bursting at the seams with Covid refugees eager to get out into the world, those organizations most critically positioned to address the issues confronting them are completely silent about climate change, extreme weather and how the campground industry should be responding.

The National Association of RV Parks and Campgrounds, for example, is the only nationwide representative of campground owners, yet the top post on a website largely devoid of anything topical is focused on the hot topic du jour, online reservation systems. Woodall’s Campground Magazine, probably the leading industry publication, dedicates issue after issue to one product line after another: park models in September, wi-fi systems in August, liability insurance in July, pet products in June. Kampgrounds of America, the largest campground franchise system in North America, is so beside itself over the record numbers of campers swarming its campgrounds that it can’t talk about anything else.

Take your pick: maybe that head-in-the-sand outlook is crazy, or maybe it’s just lazy. Either way, it’s ultimately suicidal.