On returning to the U.S. after more than a month of hiking and cycling in western Europe, I’m struck by how little has changed in the domestic RV and campground industry—and how much has changed in the world it occupies, and how little it seems to care.
RVing trends that were already evident in mid-summer continued as before: softening midweek campground reservations, ongoing declines in RV production and sales, relentlessly upbeat industry assurances that any downswing was bottoming out and that 2024 will see a rebound. The natural environment within which the industry operates, on the other hand, continued to grow increasingly inhospitable (as of Oct. 10, the daily average Northern Hemisphere temperature had been at a record high for 100 consecutive days and at least 65 countries recorded their warmest Septembers on record)—and was just as resolutely ignored by RVing promoters, who much prefer to rhapsodize about the exploding growth of glamping and the latest gee-whiz innovations in RV design than to wrestle with issues of climate change and global warming.
The industry’s determination not to acknowledge the existential threat on its doorstep has been enabled by a lack of internal critics, but outside business pressures may finally crack its insularity. In recent weeks, for example, First Street Foundation issued its ninth national climate risk assessment, this time focusing on property insurance—or, more precisely, on the skyrocketing cost or outright unavailability of such insurance because of increased wildfire, flooding and windstorm risks. (I’ve written about some of First Street’s earlier assessments, here and here.) It’s a sobering read. Campground owners will feel the squeeze twice over, first through the increased expense of insurance premiums and then—if they try to sell their property—through the devaluation of their capital investment, as higher expenses mean lower net operating income and a higher cap rate.
This dynamic was further explored in a Grist article published this past Tuesday under the headline, “As climate risks mount, the insurance safety net is collapsing.” Reporting that natural disasters now cost the U.S. insurance industry $100 billion a year, the article rhetorically asks, “What happens when no one wants to pick up the tab?”
The First Street report and Grist’s article both pay particular attention to Florida because of its hurricane vulnerability, so it’s ironic that there is no more extreme example of a state’s businesses and politicians remaining stubbornly oblivious to climate change. A prime example was provided in August by Citrus County commissioners, who voted unanimously to reverse their planning commission and approve creation of the Fishcreek Glampground, despite the coastal property sitting a mere two to three feet above sea level. Bobby Cornwell, president of the Florida RV Park and Campground Association, had lobbied on behalf of the applicants and was only too happy to describe the approval as a major industry victory.
“For well over a year the owners of Fishcreek, Jen and Dimitri Magradze, have meticulously planned the project to co-exist with the beautiful natural setting and to provide outdoor enthusiasts and nature lovers with needed accommodations and access to the waterway without harming the environment,” Cornwell gushed to Woodall’s Campground Magazine. “But even though they had everything perfectly planned for their land and had many local supporters and studies showing how the project would benefit the area and not harm the environment, there was a large, organized effort against their proposal.”
Imagine that. A “large, organized effort” that Woodall’s couldn’t be bothered to describe or Cornwell to rebut, but which was rooted in the same environmental considerations that had prompted the county’s planning commission to reject the proposal not once, but twice, by votes of 5-2 and 6-1. Mere weeks later, Hurricane Idalia struck. The putative glampground’s Facebook page advised followers Sept. 3 that “there is a trailer full of logs submerged in the water along Fishcreek. Please use extreme caution when navigating out here.” So it goes.
Meanwhile, a few hundred miles north, along the coast of North Carolina in the Cape Fear region, the Leland planning board unanimously reversed its own unanimous May decision and voted to allow RV parks in flood hazard areas. The decision was urged by developer Evolve Acquisitions, which contended that it was seeking to “correct a mistake”—that the town had not really intended for flood zones to be off-limits to RV parks. As further evidence of the reasonableness of its request, Evolve’s spokesperson averred that RV parks are often located in flood-prone areas. The case for putting people in harm’s way having been put forth so cogently, the Leland town council unanimously approved the change Sept. 14.
Back when I reported on capital markets, one of my mentors stressed that market movements can be attributed to just two basic impulses: greed and fear. So it is with most things in life. Greed initially has the upper hand when developers start trotting out their honeyed visions, but as the real costs of such laissez faire policies start accumulating, fear will start coming on strong—and then watch out. You’ll be amazed how rapidly things can unravel.
Oct. 14 addendum: Inside Climate News reports that the U.S. Fish and Wildlife Service will consider tightening protections on the West Indian manatee because of substantial scientific evidence that it faces renewed threats to its survival. Citrus County supports the state’s largest concentration of manatees in a natural spring area; the Crystal River National Wildlife Refuge, relatively near Fishcreek Point, was established specifically to protect manatees.
Renting Dirt 