If you’re a recreational RVer—someone who bought a travel trailer or class C motorhome thinking you’d like to take the kids camping—a pair of reports this past week by two long-time campground observers could make your head spin.
The first, by industry reporter Jeff Crider writing in RVBusiness News, tells readers they can “expect more than 18,000 new campsites through 2027,” thanks to 90 new campgrounds being built across the country, as well as new sites being added at 66 existing parks. For RVers who had been complaining since the pandemic about the increased difficulty of finding a place to camp, that sounds like incredibly good news—or it could be an instance of being a day late and a dollar short, given more recent reports of reservations loosening up. But hey—either way, it can’t hurt that more RV sites are coming, right?
Well, maybe not. Because as the second report suggests, much of that new RV site inventory is already spoken for, and even then there’s not going to be enough inventory to meet growing demand from residential RVers. Or as Frank Rolfe asks rhetorically, in yet another post promoting the investment rewards of RV park ownership, “What’s up with customers moving into RV parks full-time?” The answer, he quickly responds, is that “millions of Americans are starting to realize that they can live in their RVs fulltime and save a fortune on housing costs, with the additional benefits of pleasant surroundings and camaraderie of the RV park.”
Against that backdrop of “millions of Americans” looking for a home, even 18,000 new campsites becomes a negligible expansion. Indeed, if Rolfe is to be believed, the entire RV park segment is rapidly becoming a tricked-out version of the trailer courts that long ago became a depository of America’s most impoverished class.
Now, Frank Rolfe is not someone to be trusted if you don’t have a firm grip on your wallet, so take whatever he says with a grain of salt. He’s not a reporter but a promoter, one who years ago made a name for himself by recognizing that the residents of mobile home parks are a captive customer base, sitting ducks for ever higher lot rents and add-on fees for even the most basic services. But as affordable sticks-and-bricks homes remain in short supply (thanks in part to speculators at the other end of the vulture spectrum, with hedge funds snapping up single-family homes by the thousands), resulting in a 30-year low in home sales in 2023, the resulting demand for mobile homes has made that an increasingly pricey option as well: indeed, the growth in mobile home prices has outpaced that of single-family homes since 2017, soaring 77% to an average nationally of $127,300.
With the average mobile home in 2022 costing more than $100,000 in every state in the country, and as high as $168,500 in Idaho, house trailers have yielded their lowest-cost housing status to travel trailers—which, it should be noted, are explicitly not designed or built for full-time residency, but which are a damn sight better than living in a tent full-time. And if that carries a whiff of desperation, well, that’s exactly the kind of odor that appeals to a bottom-feeder like Rolfe.
So it is that Rolfe has taken to pounding the drum on behalf of RV parks as the next great real-estate cash machine, extolling their role in solving America’s “worst affordable housing crisis since 1776.” (Really?) Sure, RVs are smaller than mobile homes, built to less durable standards and rarely designed for four seasons, but they’re . . . cozy. And they’ve got those “pleasant surroundings and camaraderie” of an RV park to distract their occupants from their narrowed horizons. To make such privation sound more attractive, Rolfe links to a story about a 38-year-old woman living in a 20-foot travel trailer in Austin who simply loves “tiny living.” It helps, of course, that she’s single, has no kids and is healthy enough to bike to work each day, and whose primary motivation—as detailed in a different, more extensive story— is to save a million dollars by the time she’s 45.
That this is not your typical full-time RV dweller should be obvious, but Rolfe is in any case more interested in convincing RV park owners to convert their properties into something that looks more like a mobile home park. “The average RV park customer stays for 14 days per year” (Again—really?), while a full-timer stays for 365 days, “so one full-time customer is as important for your business as 180 normal customers.” The math doesn’t add up (Rolfe divided 365 by 2 instead of 14, mixing up weeks and days), nor do the dollars, since full-timers get a significant pro-rated discount from nightly rates. But as Rolfe goes on to point out, there are other benefits to having year-round residents, including fewer marketing requirements, more consistent cash flow and more stable management.
Indeed, if the Austin “tiny living” enthusiast is an example of what Rolfe is seeking, there are wads of cash to be made by pushing full-time occupancy in RV parks: in this example, lot rent of $750 a month, plus $42 for utilities, or $9,504 a year. Given that a large RV park may cost as little as $10,000 a site to build, those are the kinds of numbers that will have institutional investors falling all over each other to get into the business, and even more so if they’re shown how to run an RV park with minimal fuss—which is to say, with year-round residents rather than transients. So what’s not to like?—unless, of course, you’re the unfortunate RVer looking for a long weekend where your kids can get some fresh air and wood smoke.


