Cornwell crows about a sham victory

It’s only natural that Bobby Cornwell, president of the Florida RV Park & Campground Association, would preen about a legislative “major victory” in which he played—at best!— only a minor role; he is, after all, a politician of sorts, dependent on the association’s dues-paying members for his livelihood. Stretching the truth—and then some!—comes with the territory. But you can’t say as much for Woodall’s Campground Magazine, which at least pretends to be a journalistic product. Would that it were so, in which case its Florida readers would have some insights into what’s going on in their backyards.

I gave passing mention to Woodall’s continuing slide toward industry sycophancy a couple of posts ago, reporting on its superficial coverage of a Citrus County glampground, so there’s not much purpose in rehashing that issue here. But that was only one of the two “victories” recounted in a page 6 Woodall’s article under the assertive headline, “Florida Association Scores Major Property Tax, Development Wins,” in which Cornwell boasted of the association’s “necessary show of force” to prevent officials in two counties from “making a big mistake.”

That second averted mistake supposedly occurred in Sumter County on Aug. 22, when the county’s board of commissioners considered a proposal to increase its fire assessment fee from $124 to $323.64 a year for residents and businesses. The increase was needed, proponents said, to avoid $26 million in budget cuts for fire and ambulance services in the county as well as in The Villages, possibly the country’s largest retirement community, with which it shares emergency responders. Retirees don’t look on tax increases favorably, and they have a lot of time on their hands, so there’s no surprise that the Aug. 22 hearing was packed, passionate and ran for five hours. Cornwell’s contribution was a mere sliver of the whole. The commissioners, dutifully cowed, ended up defeating the entire proposal by a wobbly vote of 3-2.

Which, of course, didn’t resolve the underlying problem, so the cutting has already started. Sumter County’s fire chief says he’ll be laying off 30 firefighters and deep-sixing plans that had been made to hire an additional 27 employees next year. The chief of the public safety department at The Villages said he will lose 57 new positions that had been planned for next year, and has already lost three of the seven staffed ambulances the community had been leasing from American Medical Response. County officials said they’re trying to “come up with solutions.”

None of this was mentioned in Woodall’s coverage, nor in Cornwell’s public pronouncements, which would have us believe that the Florida RV Park & Campground Association had successfully repelled an attack specifically targeting RV campgrounds and not tens of thousands of homes and other businesses. Defeating the fire assessment fee “was a great night for Florida’s RV park industry,” Cornwell crowed, quite likely forestalling “similar proposals in other counties.” Yadda-yadda.

The point that Cornwell failed to explore—aside from, you know, that whole context thing—is the curiously specific number assigned to the proposed new fee: $323.64 a year according to press reports, $323.40 per RV site, according to Cornwell. Without getting into the complexities of how either number was derived, suffice to say that numerous variables were factored into the proposed fee, including ten years of actual responder histories, and the result was to be charged per single dwelling unit—which is to say, under the proposed fee schedule each site at an RV park was to be treated as a separate residence. And that, all by itself, deserves attention for at least two reasons.

Number one, it suggests that public officials are starting to view RV parks less as providing transient lodging akin to hotels and more as wheeled subdivisions, which means campground owners are seen as having a multiplicity of taxable units rather than owning just one large business entity. And number two, this shifting perspective means that RV parks are becoming recognized as an agglomeration of discrete cost centers, with separate and distinct demands on fire and rescue services, demand for road and school access and claims on other county amenities, such as libraries, community centers and landfills. Those costs have to be underwritten, and how to do that equitably without charging for each site?

Campground owners, of course, are aghast at such an idea. As Cornwell pointed out, a 200-site RV campground in Sumter County, had the proposed fee schedule passed, would have been on the hook for an annual (and additional) tax bill of $64,680. Others, pointing to a different aspect of the defeated fee that included square-foot calculations, said they would have been been hit with six-figure assessments—indeed, one unnamed campground owner with two properties told a local reporter her annual assessment would rise to $490,000.

Alarmist, perhaps—but also willfully determined not to recognize the perceptual shift that’s underway, much less how to respond in a meaningful way. It should be evident that much of this change is of the industry’s own doing, as campgrounds increasingly rent long-term sites to people who are not passing through but are, in fact, living in their RVs. And as recent events in Georgia have demonstrated, rolling back the tide in one state, however temporarily, doesn’t mean it won’t rise elsewhere—and, eventually, become an industry standard.


Next post: Monroe County, Georgia, approves a $250-a-year surcharge per RV site in its campgrounds for basic services, as it also clamps down on residents living in RVs on private land—potentially forcing some to move to those pricier RV parks, further enhancing their long-term housing attributes.

Another survey that misses the mark

What challenges do RV park operators face these days, and just how hard is it to operate a campground in this quasi post-Covid era? Cairn Consulting Group, with the backing of Woodall’s Campground Magazine, attempted to find out by going to the source–campground owners and managers themselves–and reported its findings in recent weeks. Those findings, however, leave something to be desired, unintentionally illustrating the overall lack of reliable data about the campground industry.

As summarized in the October issue of Woodall’s magazine, the survey “highlights some of the key trends and challenges that park owners face” in a time that “has brought a flood of new campers onto their parks.” But that unfortunate choice of words, coming against a backdrop of more than two dozen Florida campgrounds still shut down because of Hurricane Ian, underscores one of the major flaws of such studies: the results are predetermined by the questions that are asked. And since there appears not to have been a single question in the survey about the environment–assuredly a significant component of “outdoor hospitality”–environmental issues like flooding, wildfires and drought simply don’t emerge as a concern.

Then again, figuring out what questions were asked requires a bit of reverse engineering, since that information isn’t provided in the Woodall’s article, nor in the “full report” that’s accessible on-line. Moreover, the full report really isn’t, since it provides no information about how many campground owners were surveyed, nor how they were recruited and contacted, much less what they were asked. All answers to survey findings are given as percentages, with some responses broken down into subgroups, such as small, medium and large campgrounds. But while the survey duly defines each of those subcategories, there’s no way to determine if the 5% of mid-sized campground owners saying they need help with marketing represent 50 RV parks–or just one.

Asked via email about these critical missing bits of information, Cairn’s president, Scott Bahr, said that the survey had 459 respondents, although he didn’t provide a further breakdown of how those respondents were spread across the three campground sizes. The overall response rate has a margin of error of plus or minus 4.47%, according to Bahr, which isn’t great but also isn’t shabby. But the margin of error jumps significantly for the responses that are broken out by campground size, although Bahr did not say by how much–nor why so many of the survey’s findings are broken down into such unreliable statistics.

“What is my level of confidence in the subgroups in this study?” he asked rhetorically. “I would say that if we did the study again, and with a larger sample, that some of the findings would remain consistent, but in cases where the differences were minor, you could see some swapping.” No mention of the possibility that some differences would be not the least bit minor.

Setting aside the study’s structural shortcomings, two of its findings seem applicable across the board. The most notable is that campgrounds of all sizes are desperate–or were in June, when the survey was conducted–for more staff. Increased staffing was the biggest need they cited, at 65% of all respondents, or more than triple the next largest need (advice on local ordinances, a puzzling choice and surely not one most campground operators would have volunteered on their own).

The other notable responses were to the question, “How far out are campers typically booking?” Of the total number of respondents, 29% said three to four months–and 27% gave even longer time frames, including “more than a year.” In other words, acc0rding to survey respondents, substantially more than half of all campers are locking in their sites wa-a-ay in advance.

Overall, that’s a minimal return of reliable information for the survey’s stated objective of learning about the “key trends and challenges” facing campground operators–but it’s more than the survey turned up about the “flood of new campers.” Although the study concludes, with scant supporting data, that this flood of newcomers “has put a strain on many campgrounds,” it explores that issue only in terms of increased volume. As many campground operators will readily attest, however, the issues regarding new campers go far beyond numbers: most, for example, are unfamiliar with their equipment and with campground manners or culture, creating conflicts with operators and other campers. And some are “campers” only in the sense that they are living in an RV as a dwelling of last resort, creating other tensions and friction.

As with its lack of questions about the environment, the survey’s failure to probe such issues suggests it has missed a huge trove of the kinds of trends and challenges that actually keep campground operators awake at night. Perhaps Woodall’s and Cairn Consulting will cast a wider net next time?

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