RVing public has a PR problem

I’ve written in the past about the “gasoline gypsies” label that was hung on RVers, back in the 1930s, by a public wary of transients. That prejudice may have ebbed, as RVing became identified mostly as the idiosyncratic lifestyle of a bunch of old codgers spending their grandkids’ inheritances, but the recent explosion in RV sales across all age groups–and most notably to those same grandkids, now young adults–has been matched by a resurgence in fear and loathing of travelers and itinerants.

This deep prejudice is nowhere as evident as when a new RV park or campground is being proposed, or an established property is seeking permission for significant expansion. The usual concerns about any large development, be it commercial or residential, are predictable: traffic, noise, over-burdened municipal services, inappropriate use for the area, etc. But only campgrounds–unlike hotels or motels–seem to evoke a particular unease that goes beyond mere numbers.

When a new RV campground was recently proposed in Hinton, Mass., much of the public opposition focused on the transient nature of its prospective clientele. The town’s infrastructure is inadequate for “transient visitors who have no financial, moral or ethical ties to the community,” a local couple complained in a letter to planning officials. Another town resident, expressing her anxiety about an “invasion” of visitors, added: “The reality is, there’s no way to know who breezes into town and for what purpose. There is no accountability to the people who have worked hard to live here and live by the rules.”

The Hinton proposal was made by Northgate Resort Ventures, whose amenities and prices attract a higher-end demographic. Imagine, then, the paranoia that gets stirred up by a bare-bones proposal like the one in Larimer County, Colorado, where the owners of a 320-acre site want to put in 373 RV sites in the cheapest possible way, with gravel roads, porta-johns and no amenities beyond an “events building” several years hence. More than a thousand letters of protest have already been filed with county officials, at the earliest stage of a lengthy permitting process, and sprinkled throughout them is that same unremitting fear of the itinerant stranger.

“A temporary traveler will not have the same investment in the neighborhood as a long-term resident, which could result in an increase of crime,” one local couple wrote. They were echoed by many others: “A campground in an area of this size may also lead to an increase in crime and trespassing.” “The guests that will be coming and going from the over 370 camping sites have no ties to the community and no sense of pride.” “I am aware that sex offenders are often registered to the addresses of campgrounds, and that the transient nature of the occupants can provide a haven for other criminal elements.”

As fantastical as all that may sound, it also has more than a grain of truth–as underscored by local residents with RVing experience. “There is no doubt that this will attract at the very least transient individuals who are not vested in our rural neighborhood, and at the worst trespassing, drugs and stealing,” warned Tami Root, a former park ranger, who said that this kind of behavior had been “a consistent challenge” at the state park where she had worked.

Added local resident Kevin Blough: “As a family, we are avid campers who have camped almost every weekend for over 20 years during the summer months. During this time, we have experienced fellow campers who are conscientious and leave the area as it was when they arrived, however, more often than not this is not the case. Because the campsite and surrounding areas are not their personal property, campers often let their trash blow around, allow their animals to wander, use areas other than designated restrooms to relieve themselves, stay up all night, etc.”

Thus far, none of the major players in the RV sector–RV manufacturers, campground associations, RV media–have given any indication that they even see a problem, much less that they’re trying to deal with it. When they finally do catch on, they’ll be looking at a PR nightmare that will be so much worse for being so long ignored.

Author: Andy Zipser

A former newspaper reporter who worked at a variety of newspapers, from small community weeklies to The Wall Street Journal, I finished my "normal" work life as the editor of The Guild Reporter, official publication of the union representing newspaper workers. On retiring, I and my wife bought a campground in the Shenandoah Valley and--with the help of our two daughters and their husbands--operated it for eight years, first as a KOA franchisee and then as an independent family-owned RV park. We sold the campground in May, 2021, and live in Staunton, Virginia, a short walk from our grandsons' home.

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