As California reels from a two-week series of storms that have claimed at least 18 lives, forced tens of thousands to evacuate and permanently altered the landscape, the National Association of RV Parks and Campgrounds (ARVC) finally took notice yesterday with an email blast from its disaster relief foundation, requesting donations to help battered campgrounds. The solicitation was heralded with the bold statement, “When natural disasters strike, it’s in our nature to help.”
Well, maybe sorta.
While the jury is still out on the helpful nature of the industry’s recent wave of institutional investors, ARVC members’ recent track record of helpfulness is not reassuring. As I reported in a November post, mere weeks after dozens of Florida campgrounds were devastated—some terminally—by Hurricane Ian, the ARVC Foundation had dispensed slightly more than $20,000 in disaster relief for all of 2022. And Hurricane Ian was far from the only weather disaster to ravage the U.S. last year, as witness the following graphic (a larger version can be seen here):
Indeed, it’s ironic that ARVC jumped on the assistance bandwagon just one day after the National Oceanic and Atmospheric Administration (NOAA) released that map as part of a larger report on 18 U.S. weather disasters in 2022, each causing at least $1 billion in damage. That’s the third costliest such tally on record, trailing only 2017 and 2005, both those years also marked by severe hurricanes. Ian led the charge this time, with a $112.9 billion price tag contributing the lion’s share of a tentative $165 billion in total damages—tentative because the final total is still awaiting cost estimates from a year-end winter storm that could add as much as $5 billion. Oh, and lest we forget: those 18 supercharged weather events also caused 474 deaths. The price tag for those is incalculable.
Now we’re off to the races again, jump-starting the casualty and damage steeplechase with torrential downpours that are predicted to start tapering off over the next week or so. The destruction no doubt will exceed NOAA’s billion-dollar threshold for inclusion in the 2023 map, continuing a pattern that since 2016 accounts for more than $1 trillion in damage and more than 5,000 deaths. While the campground industry obviously is no more than a footnote on that balance sheet, it’s just as obvious that $20,000 in damage relief doesn’t begin to address the need. Yes, every bit helps for those lucky enough to get a donation. But let’s also acknowledge that such help ultimately is as futile as bailing out a lake with a tin cup, amounting to little more than feel-good virtue signaling.
What’s to be done? For starters, ARVC and the rest of the industry must step out of their glamping bubble, look around at the natural landscape, and recognize that the natural order of things really is undergoing a fundamental change. You can’t deal with a problem without first acknowledging that it exists. The blissfully mild and predictable weather patterns of 40 and 50 years ago are growing steadily more anarchic, and more recently have become downright nihilistic—not everywhere, and not all the time, but often enough to demand attention. Unfortunately, that means talking about a phenomenon that most campground owners resolutely deny is even a thing, much less something that requires a response from them.
Meanwhile, although ARVC might be expected to provide leadership on the matter, this is an organization that operates with a transactional business model: the things that get talked about must either a) strengthen the executive suite; or b) enable someone to sell something, be it a product or a service. EV charging stations currently are a hot topic not because of ARVC’s commitment to a carbon-free future, but because RV manufacturers are developing electric RVs that they won’t be able to sell if their customers won’t have any place to plug them in. Nothing wrong with that, any more than there was anything wrong with promoting on-line reservation systems or enhanced campground wi-fi capabilities—just don’t confuse all that with a policy-driven agenda.
So until either someone figures out a way to make money off natural disasters or ARVC has a come-to-Jesus moment about climate change, the tin cup response will be the default position—again and again. “Groundhog Day” comes to mind. So does that quotation attributed to Einstein about the definition of insanity.
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